"Why Love One?" Cross-Canada Transit Ad Campaign


In May and June, Mercy For Animals Canada in collaboration with a few local groups across the country, will be running a Canada-wide, "Why love one but eat the other?" transit ad campaign like the one that took Toronto by storm last year!

The series of three ads will run on the transit systems in Vancouver, Calgary, Winnipeg, Saskatoon, Ottawa, Montreal, and Halifax.

Our local partners for this campaign are the Vancouver Humane Society, Liberation BC, and Earthsave Canada in Vancouver, the National Capital Vegetarian Association in Ottawa, and the Montreal Vegetarian Association.

You can support this campaign by inviting others from across Canada to spread the word: ask them to take photos of you with the ads and to share the photos and details of the campaign via social media. You can also make a donation to help us run more ads.ia social media, and donating to the campaign.


This provocative ad campaign is designed to get people thinking about their food choices in relation to animal suffering. The ad series draws attention to the similarities between the animals we call "family" and the animals we call "food" and lays bare the shocking reality faced by animals raised for food on Canada's factory farms.

The "Why love one but eat the other?" ads created a huge buzz in Toronto in 2009 and 2011 when millions of people saw these ads firsthand and the video The "Why love one but eat the other?" ads created a huge buzz in Toronto in 2009 and 2011 when millions of people saw these ads firsthand and the videoThe "Why love one?" ads created a buzz in Toronto in 2009 and 2011, bringing millions of people face-to-face with the animals they'd only known as burgers, nuggets and hot dogs. The ads reached yet more people in a video about the campaign that garnered over 66,000 hits on YouTube.

With your support, we can run even more ads, reach even more people, and draw wide-ranging media attention to the plight of Canada's farmed animals. Right now, a generous donor is matching any donations to the ad campaign up to $25,000. This means that if you are interested in helping make this cross-country transit ad campaign bigger and better, the impact of your donation will be DOUBLED!


TO DONATE TO THE "WHY LOVE ONE?" CROSS-CANADA TRANSIT AD CAMPAIGN, PLEASE CLICK HERE.  (* Please be sure to choose the "Why Love One?" Transit Ad Campaign 2013 from the drop-down menu below the donation amount.)

And if you are on Facebook, please be sure to join the event pages for this campaign:
French: https://www.facebook.com/events/371677686276803
English: https://www.facebook.com/events/570394732982900

Thank you for your support!

About this Entry

This page contains a single entry by Stephane Perrais published on April 24, 2013 3:54 PM.

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